Run your wine club
on the POS you already use.
MemberZone runs subscription clubs, allocation releases, and tasting-room memberships - with compliant DTC shipping, pickup, and POS rewards built in. Volume-based pricing with no monthly platform fee to start, and no separate checkout for your tasting-room staff to learn.
In short
MemberZone is POS-native wine club software for wineries. It runs subscription clubs, allocation releases, and tasting-room memberships - handling recurring billing, member management, and compliant DTC shipping - on the point of sale your tasting room already uses.
Every club model
However your winery sells wine
One engine covers the fixed-cadence club, the allocation release, and the tasting-room membership, so you are not choosing a platform per program.
Subscription clubs
Fixed recurring schedules from monthly to annually, billed automatically with shipments each cycle.
Allocation releases
Charge members per release when the wine is ready - no fixed cadence, with customer-choice or curated sets.
Tasting-room memberships
Recurring memberships for rewards, discounts, and events, with rewards that apply at the POS.
In the tasting room
Members recognized at the bar, not looked up in a binder
When a member walks up to the bar, they are matched on the check by card, phone, or email, and their club pricing, complimentary pours, and rewards apply on the point of sale your staff already run. No member list to search, no discount to key in by hand.
Club pickups are part of the same flow. A member collecting a release is checked off against the order at the bar, and anything they add to the visit rings up at their tier price on the same ticket.
Out the door
Every shipment cleared before a label prints
A club shipment is checked against the destination state before it moves: your direct-to-consumer license, volume limits, age verification, and product registration, through ShipCompliant and Vinoshipper, with your own allowed-states list as a fallback.
Sales tax and excise are calculated on every order through Avalara or ShipCompliant, labels come from Shippo across UPS, USPS, and FedEx, and members get a tracking email the moment the label prints. Members who would rather collect in person just pick up instead.
Everything the club needs
The whole club, not just the billing
Compliance shipping built in
Multi-carrier labels (Shippo), compliant DTC wine shipping (Vinoshipper), and license/excise and tax via ShipCompliant and Avalara - plus pickup coordination.
Rewards at the POS
Member rewards and tier rewards apply automatically at checkout on the POS you already use.
Member CRM & pipeline
Track prospects to staged to active members, with notes, import, and segmentation.
Billing members handle themselves
Dues and release charges run against a card on file, and members skip, swap, or update shipping from their own portal.
Run your wine club on your POS
Keep your tasting-room checkout
MemberZone runs on the point of sale you already use, so you keep your tasting-room checkout and add the club on top - no rip-and-replace.
Wine club software for the POS you already use
MemberZone turns the point of sale in your tasting room into a full wine club platform. Publish club tiers, schedule allocation releases or a fixed number of bottles per shipment, and let members pick up at the bar or have orders shipped. When a member visits, they're recognized at checkout and their club pricing and complimentary pours apply automatically.
Billing, skips, and release management live in MemberZone while your point of sale stays your catalog and checkout, so there's no second system for tasting-room staff to learn and no rip-and-replace.
See supported point-of-sale systemsHow a MemberZone wine club works
From signup to shipment
Tiers, allocations, and billing
Set up as many club tiers as you need, each with its own price, cadence, and benefits. Run fixed subscription shipments from monthly through annually, or charge members per allocation release when the wine is ready, with customer-choice or curated sets. Dues and release charges bill automatically against a card on file, and members can skip, swap, or update shipping themselves.
Compliant shipping and pickup
MemberZone moves real bottles, not just points. Direct-to-consumer wine shipping runs through Vinoshipper with multi-carrier labels via Shippo, and license, excise, and beverage-alcohol tax are handled through ShipCompliant and Avalara. Every release supports tasting-room pickup, and pickup is recognized at your POS alongside the rest of a member's benefits.
One member record, wherever they buy
A member's profile follows them from the tasting room to the club to online, so their tier pricing, complimentary pours, and rewards apply everywhere. The built-in CRM tracks prospects through staged to active members, with notes, spreadsheet import, and segmentation, while club revenue, signups, and churn are tracked in real time.
Switching platforms
Leaving a legacy wine platform?
We import your existing members, tiers, and club data from a spreadsheet during onboarding, so nobody has to re-enrol and no club history is lost. Your tasting room keeps trading throughout.
Here is how MemberZone compares to the incumbents, honestly, including where they are stronger.