MemberZone
Friends enjoying a flight of beers at a brewery taproom bar
Breweries & Taprooms

Beer clubs your regulars
actually stick with.

Run beer clubs, bottle releases, and taproom memberships - billed automatically, recognized on the POS you already run, with compliant shipping and pickup handled.

In short

MemberZone runs memberships and loyalty for breweries and taprooms. Launch beer clubs, bottle releases, and mug-club memberships that bill automatically and are recognized on the POS you already run - with compliant DTC shipping and taproom pickup handled for you.

Runs on the POS you already use

SquareCloverSpotOnShopifyToastLightspeedRevel
Fermentation tanks and taps inside a working brewery

What you can run

Programs that fit how a brewery sells

  • Beer & bottle clubs

    Recurring monthly or quarterly allocations billed on autopilot.

  • Limited releases

    Members claim small-batch drops before they hit the floor.

  • Taproom memberships

    Mug clubs and tiers with rewards that ring up right at the bar.

A bartender greeting a mug-club member while pulling a pour
Member recognizedMug Club - member pour + 10% applied

At the bar

Mug-club members are known at the tap

When a member reaches the bar, your POS recognizes them and their member pours and discounts apply instantly at checkout - no lookups, no separate app, no second register for your bartenders to learn.

The same member record spans the taproom and your online channels, so a mug-club regular and a beer-club subscriber are the same person.

A brewery worker packing cans of beer into a shipping box
Release ready to shipHazy IPA drop - license, age check, tax cleared

Releases, shipped compliantly

A club that actually moves cans and bottles

Offer limited drops to members first with caps and waitlists, then fulfill them. Compliant direct-to-consumer shipping runs through Vinoshipper, multi-carrier labels through Shippo, and license and tax through ShipCompliant and Avalara.

Club dues bill automatically on a saved card, members pick up locally or have each release shipped, and the compliance is handled before anything leaves the door.

On one platform

Subscriptions & releases

Recurring clubs or release-based allocations on any schedule.

Tap-to-redeem rewards

Member pours and discounts apply instantly at the POS.

Compliant shipping & pickup

Compliant DTC beer shipping (Vinoshipper), multi-carrier labels (Shippo), and ShipCompliant/Avalara for license and tax - plus local pickup.

Card on file

Charge club dues automatically on a saved card.

Member CRM

One member record across the taproom and online channels.

Analytics

Club revenue, retention, and redemption in real time.

More solutions

Different business, same engine.

MemberZone runs memberships and loyalty for any business, on the point of sale you already use.

Wineries & bars
Wine clubs and release programs
Restaurants
Supper clubs, prix-fixe, and POS loyalty
Coffee & cafes
Subscriptions and prepaid cups
Bakeries & sweets
Standing orders and counter loyalty

See how we compare

Arryved alternative

A brewery-native POS that adds mug clubs and beer societies through its TapWyse partnership.

Toast Loyalty alternative

Toast's in-POS points for restaurants, priced as a cut of your sales.

Square Loyalty alternative

Square's points-only loyalty add-on - about $45/mo, and locked to Square.

FAQ

Frequently asked questions

Common questions about running memberships and loyalty for breweries & taprooms.

Still have questions?

Talk to us and we'll walk you through MemberZone on the POS you already run.

What is the best membership app for a brewery or taproom?
The best brewery membership app runs the club and the POS together and can ship compliantly. MemberZone handles beer clubs, limited releases, mug clubs, and taproom memberships, with member pours applied at the bar, and it runs natively on the POS you already use.
Can I run a beer club or mug club on my point of sale?
Yes. MemberZone runs recurring beer clubs, bottle and can releases, and mug-club tiers on the POS you already use, with dues billed automatically and member pours applied at the taproom POS.
Do member pours and discounts apply at the bar?
Yes. Mug-club members are recognized at the terminal and their pours and discounts apply instantly at checkout, with no second register for bartenders to learn.
Can members claim limited releases before they hit the floor?
Yes. You can offer small-batch drops to members first, with allocation caps and waitlists, then fulfill by pickup or compliant shipping.
Does MemberZone handle compliant beer shipping?
Yes. Direct-to-consumer shipping runs through Vinoshipper with multi-carrier labels via Shippo, and license and tax are handled by ShipCompliant and Avalara. Local pickup is supported too.
How much does MemberZone cost for a brewery?
Starter and Growth have no monthly platform fee - you pay a percentage of the membership and club volume you process, from 2.8% down to 2.4% as you grow. High-volume programs move to Enterprise, a flat monthly rate set by revenue and member count. Everyday taproom sales are not counted.

Turn taproom regulars into members.

Launch a beer club or release program in minutes.